HumanKind Info

Criteria + Key Dates

About THE Humankind initiative

HumanKind is ET Collective’s commitment to giving back — one brand at a time. Each year, we offer a full pro-bono brand package to one purpose-led business, helping bold ideas grow into powerful brands that can make a difference.


2025 Key Dates

Entries Open 1 August, 2025


Entries Close midnight 30 September, 2025


Winner Announced 17 October, 2025


Entry criteria

What We’re Looking For

We’re drawn to passion, creativity and drive — whether it’s a bold mission to change the world or a quirky idea that makes life a little brighter. If you’ve got a spark and a story, we want to hear it.


Entry Criteria

To be eligible, you’ll need to:

  • Be a woman entrepreneur, or a business that empowers women

  • Have a mission to improve society or the environment

  • Be registered with an ABN and operating as a business or a charitable organisation

  • Have between 4 and 25 staff


What if I’m the Chosen Business?

If you’re selected, we’ll kick things off with an intro meeting to get to know you and your team. From there, we’ll sort the paperwork — including a Services Agreement outlining everything we’ll create together.

We’d also love to document the journey and share your story, so others can be inspired by what we build together.