About HumanKind

Turning brilliant ideas into brands, and brands into business

Designing with impact and heart.

HumanKind is ET Collective’s pro-bono initiative, created to help bold, purpose-led businesses grow through the power of brand.

To celebrate over a decade in business, we committed to supporting one impact-driven organisation every year for ten years — gifting a full brand identity package to help bring their mission to life.

Originally launched as WomenKind, the initiative began with a focus on supporting female founders and women-led businesses. In 2023, we evolved it into HumanKind, broadening our support to include any business, project, or idea working to create a better world for all.

Everything you need
for a kickass brand.

If selected, we’ll take you through a full brand process — from idea to identity — working together to create a brand you’re proud to take into the world.

Stage 1:
Brand Strategy

Using our proprietary strategy framework, we’ll define your purpose, mission, values, personality, and big brand idea — all captured in a clear, practical platform to guide your brand’s future.

Stage 2:
Brand IDENTITY

We’ll bring your brand to life with a distinctive visual and verbal identity — logo, colour palette, typography, imagery and tone of voice — applied across key brand touchpoints.

Stage 3:
Brand Assets

We’ll finalise and deliver core brand assets and up to 3-4 essential items, such as a business card, social media templates, presentation deck, or homepage design.

We believe design can drive real change — and that every great idea deserves the chance to thrive.

HumanKind is our way of giving back. Supporting the next generation of social entrepreneurs, change-makers, and impact-led businesses who are making the world a little fairer, healthier, kinder, and more inclusive.

Because when we design with purpose, we design for humankind.

Why do we do it?

  • A woman with long red hair smiling in front of large green plants outside a building with a sign that says "The Family Co."

    “Winning HumanKind gave all our team an incredible morale boost, and since launching The Family Co. brand, we have had incredible feedback from our corporate partners, other organisations and our clients too. It has breathed fresh life into our organisation, and with the new brand, we’ve had confidence to try other new initiatives too - and our first fundraiser as The Family Co. was a wonderful success! We couldn’t recommend ET Collective highly enough!”

    Ashleigh Daines, CEO, The Family Co.

  • Group of 12 diverse adults smiling and posing outdoors in an urban setting with colorful buildings and trees.

    “The new brand gets to the heart of who we are. It is bold, passionate, and reflects our connection with activist movements. ET Collective have provided not only their technical skills, but they have offered valuable wisdom and guidance throughout the entire re-brand project. It has been an absolute pleasure working with the team, thank you so much to all of you for your exceptional work!”

    Naomi Lai, General Manager

  • Models walking down a fashion runway with audience seated on both sides, during a fashion show. Models are wearing colorful and stylish outfits, and some faces are smiling and interacting with each other.

    Julie Shaw, Founder + Creative Director